A brand identity project developed in Brazil for a Swiss brand with a North American theme. That’s how Amarillo was born.
The brand’s name has its origin in the Amarillo Texan city. The project main objective was to explore the rich culture of this region and to carry it to the urban Swiss public.
The result is a symbol with simple shapes and a lot of personality that represents the Texas Longhorn (a typical Texan bull), the cowboy’s hat, the letter A and the iconographic star, a symbol of Texas State.